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Market Opportunity

Market Opportunity

Global Mahjong Landscape

The global Mahjong landscape is vast yet fragmented. While Mahjong is popular in China, Japan, Korea, Southeast Asia and other regions, online platforms often cater to specific variants and regional rule sets. Many existing platforms lack the social and competitive features that modern gamers expect, and few offer seamless cross-variant play.

Furthermore, online Mahjong games have historically struggled with fairness and transparency, with some platforms facing allegations of rigged algorithms or unfair matching systems.

Mahjong Stars addresses these challenges by providing:

  • Unified yet Customisable Rulesets: The platform supports multiple popular variants (such as Riichi and Bang Bang) and plans to expand to American, Cantonese and Singaporean versions. Players can select their preferred variant or create customised lobbies, enabling play across cultures while preserving authenticity.
  • Cross-Cultural Community: By hosting players from around the globe, Mahjong Stars facilitates cultural exchange and healthy competition. Clan structures and chat channels allow regional communities to flourish without isolating them from the wider player base.
  • Fair Play Guarantees: Transparent randomisation processes ensure that all players compete on a level playing field, addressing common complaints in existing Mahjong apps.

Market Potential and Growth Projections

The gaming industry is one of the fastest-growing entertainment sectors worldwide. According to a report by Fortune Business Insights, the global gaming market was valued at USD 281.77 billion in 2023 and is projected to reach USD 665.77 billion by 2030, reflecting a compound annual growth rate of around 13%. Several factors contribute to this growth:

  • Increasing Internet and Smartphone Penetration: More people have access to high-quality internet and mobile devices, particularly in emerging markets where Mahjong is already popular.
  • Rise of Esports and Social Gaming: Competitive gaming and streaming have turned games into spectator sports, attracting sponsorships and advertising revenue.
  • Innovation in AI and Cloud Gaming: AI-powered gameplay and cloud infrastructure allow for more sophisticated experiences and reduced hardware requirements.
  • Integration of Blockchain and Digital Assets: Gamers are increasingly interested in owning their digital assets, as evidenced by the rise of play-to-earn models.

For Mahjong Stars specifically, the market opportunity lies at the intersection of these trends. By offering AI-powered gameplay, blockchain-backed ownership and a social

competitive environment, the platform positions itself to capture both traditional Mahjong fans and new players drawn by technological innovation.

Competitive Advantages of Mahjong Stars

Mahjong Stars differentiates itself through a combination of features that are rarely seen together in the current market:

  • Hybrid AI System: Rather than using generic bots, Mahjong Stars employs a sophisticated AI that learns directly from human players. This AI can coach, mimic and compete on behalf of players, creating a dynamic environment where human and AI strategies co-evolve.
  • Decentralised Ownership: By representing characters, charms and studios as unique digital assets on a blockchain, the platform grants players true ownership, allowing assets to be traded or sold outside of the game. This stands in contrast to traditional games where items are bound to a player’s account and can be revoked at any time.
  • Soft Currency Economy: The use of an earnable in-game currency allows new players to participate fully without requiring crypto purchases. This inclusive model encourages user acquisition and offers a less speculative alternative to purely token-driven games.
  • Global Social Ecosystem: Through features like friend lists, chat, private rooms and clan competitions, Mahjong Stars emphasises community building. The platform encourages players to form teams, organise events and share content, driving organic growth and retention.
  • Fair and Transparent Mechanics: Provably fair algorithms, AI-based anti-cheat measures and transparent governance processes build trust among players and investors.

Target Audience

Mahjong Stars targets multiple user segments:

  • Casual Players and Beginners: People who enjoy Mahjong socially or wish to learn the game. Features such as tutorials and AI coaching lower the barrier to entry.
  • Competitive Players and Mahjong Enthusiasts: Experienced players seeking high-stakes tournaments, ranked matches and a sophisticated competitive environment.
  • Collectors and Traders: Users interested in collecting and trading digital assets, limited-edition characters or charms. The studio system appeals to players who enjoy managing multiple avatars and strategies.
  • Investors and Token Holders: The Web3 audience is one of the most risk tolerant and interactive to date. They can be considered as one of the highest quality users any game can acquire. For these reasons Mahjong Stars must accommodate In order to become THE most successful, online version of mahjong in the world.

Estimated number of players: 600 - 700 Million

Adressable market by Mahjong stars (via digital): 80 - 120 Million

Initial target users: 5 - 10 Million competitive and social players

Next Steps

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